What goes into designing and developing a high-quality pressure washer that meets the needs of modern consumers? To get an inside look, we sat down with Troels Bock, Product Manager for Consumer High-Pressure Washers and Wet & Dry vacuums at Nilfisk. In this interview, Troels shares insights on industry trends, product quality, and sustainability—offering a glimpse into how Nilfisk continues to innovate in the world of cleaning solutions.
- Can you tell us a bit about yourself and your role as a product manager?
My name is Troels and I am the Product Manager (PM) for Consumer High pressure washers and Wet & Dry Vacuums. As a PM I have a wide spectrum of tasks, from new development to daily operations, where I need to cooperate with sales, marketing, R&D and service. I thrive in this position because no days are alike and I have to opportunity develop and introduce new products, that makes cleaning simpler.
- What are the current/upcoming trends in the pressure washer industry?
Prolonging the lifetime of consumer-products. Part of the sustainability agenda is to be more aware of our consumption as consumers. Instead of throwing products out after a few years of usage, I experience that more and more people are willing to pay more a better quality, or repair/maintaining the products they have, to prolong the products lifetime. Using a High pressure washer for cleaning your patio or stone tiles with a subsequent treatment, can extend the life of your terrace for multiple years.
- How do you ensure the quality and durability of Nilfisk products?
For this we have a brilliant quality department, who constantly monitor and evaluate our products. For each product we have multiple test methods to ensure the quality lives up to the Nilfisk standards.
- In an era of increasing environmental awareness, how does Nilfisk address sustainability in production?
We are constantly on the look-out for eco-friendly solutions. These solutions could be more efficient motors, so the customer will use less power without compromising the cleaning quality. Another solution could be looking into the plastic usage we have, either by optimising the product structure to use less plastic or use recycled plastic – in best case, both.
As the pressure washer industry evolves, Nilfisk remains committed to quality, durability, and sustainability. With innovations in materials, energy efficiency, and product longevity, our goal is to provide consumers with reliable cleaning solutions that stand the test of time. Nilfisk recently appeared in the EU PROMPT report as one of the highest average lifecycle for vacuum cleaners. A big thank you to Troels for sharing his expertise and giving us a behind-the-scenes look at what it takes to develop top-tier pressure washers. Stay tuned for more insights from our team.
